Project overview
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Provide a brief description of the project, including its objectives, purpose, and any specific requirements or deliverables.
Target Audience
Define the target audience for this project. Include demographic information, psychographics, and any other relevant details about their preferences, interests, and behaviors.
Art guidelines
Provide any existing branding guidelines, including logo usage, color palette, typography, and visual style. If there are no specific guidelines, indicate the desired brand personality, tone, and aesthetic.
Project objectives
List the main objectives of the project, such as creating brand awareness, enhancing user experience, driving engagement, or increasing conversions. Be clear about the desired outcomes and goals.
Design inspiration
Share any design references, examples, or inspiration that can help the design team understand the desired look and feel. Include links, images, or other visual references to communicate your vision.
Communication and feedback
Outline the preferred communication channels and frequency of updates. Provide contact information for the project stakeholders and specify the process for feedback and revisions.
Approval process
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Define the process for reviewing and approving design concepts, drafts, or final deliverables. Identify the decision-makers and any specific requirements for obtaining approvals.